Case Study: Enhancing Driving Ergonomics for Field-Based Sales Teams at JTI UK

Challenge:

JTI UK operates a large fleet of vehicles for its field-based sales team, where employees spend significant time driving between locations.

• Recurring ergonomic issues were identified with the current vehicle model, leading to discomfort and potential musculoskeletal concerns.
• The company sought proactive measures to improve driving posture, seat adjustability, and accessibility for employees.
• With a focus on sustainability, JTI was also exploring the feasibility of integrating electric vehicles (EVs) into the fleet.

A structured ergonomic assessment was needed to identify problem areas, compare potential vehicle options, and optimize the fleet selection for employee wellbeing.

Solution:

DSE Assessments Ltd conducted a comprehensive vehicle ergonomics assessment, evaluating:

1. Seat Adjustability – Ensuring optimal lumbar support, leg positioning, and recline options.
2. Chassis & Cabin Height – Assessing ease of entry and exit to prevent unnecessary strain.
3. Boot Accessibility – Evaluating ease of lifting and reaching, particularly for employees handling heavy equipment or materials.
4. Electric Vehicle (EV) Compatibility – Reviewing ergonomic fit and practicality of transitioning to EVs within JTI’s fleet.

To support decision-making, detailed reports were provided that included photographs documenting ergonomic challenges in current models, comparative analysis of potential fleet vehicles and practical recommendations for improving comfort and accessibility.

Implementation:

Following the ergonomic assessment, JTI took decisive action to align fleet selection with employee wellbeing priorities:

• Re-evaluated fleet selection based on ergonomic recommendations.
• Incorporated vehicle models with superior adjustability, improved seat design, and better entry/exit ergonomics.
• Prioritised employee comfort and safety in future procurement decisions.

Impact:

The ergonomic improvements implemented as a result of the assessment have significantly enhanced driving comfort for JTI’s field-based sales team, ensuring employees can carry out their roles with greater ease and reduced strain. By selecting vehicles with better adjustability and accessibility, JTI has also minimised the risk of musculoskeletal issues, fostering a healthier and more sustainable working environment. Additionally, the refined fleet selection process has enabled a strategic alignment between ergonomic priorities and sustainability goals, ensuring that employee wellbeing remains a key consideration alongside environmental responsibility. Ultimately, this proactive approach represents a long-term investment in workforce wellbeing, supporting employee health, satisfaction, and productivity while reinforcing JTI’s commitment to creating a safer and more comfortable working experience for its team.